No matter what business you are in—development, marketing, public relations, communications, education, non-profit, for-profit—everyone seems to agree that your main objective should be “effective storytelling.” You need to be able to “tell your business/company/mission/organization’s “story” in a manner that compels people to act: they must click, buy, email, refer, Like, support, or otherwise engage, after…Read more
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There’s a tired, old fallacy that exists in the marketing world that “no one reads the copy.” In fact, if you Google that very phrase, you’ll drown in a sea of 129,000,000 results (of copy). If that idiom is true, then you’re not reading this either—please comment to show the world that they’re wrong. According…Read more
Well, it finally happened: 30 years after MetLife brought on Snoopy and the gang to help make it seem more friendly and approachable, and 16 years after the death of “Peanuts” creator Charles Schulz’s death, MetLife has grounded the Red Baron. If we consider the end of this relationship as a “divorce” then Snoopy and…Read more
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