Bumps & Bruises

Hyland’s asked us to develop a marketing strategy to open a brand new product category, an applicator stick for childhood injuries called Bumps ’n Bruises.

Their goal at launch was to earn a spot in Target’s Made to Matter program, a competitive designation for thoughtful brands.

We built a narrativized concept and IP for the full line of Hyland’s 4Kids products, as well as a marketing strategy that included product development, online activations, extensible storytelling, POS installations, landing pages, and pitch presentation. It worked.