Recent Posts by codeandmore

Just what is Storytelling Anyway?

No matter what business you are in—development, marketing, public relations, communications, education, non-profit, for-profit—everyone seems to agree that your main objective should be “effective storytelling.” You need to be able to “tell your business/company/mission/organization’s “story” in a manner that compels people to act: they must click, buy, email, refer, Like, support, or otherwise engage, after…
Read more

Newsflash: They Read the Copy (at least, in French, they do)

There’s a tired, old fallacy that exists in the marketing world that “no one reads the copy.” In fact, if you Google that very phrase, you’ll drown in a sea of 129,000,000 results (of copy). If that idiom is true, then you’re not reading this either—please comment to show the world that they’re wrong. According…
Read more

Recent Comments by codeandmore

No comments by codeandmore yet.