When naming his company
The Goods, Chef Greg
hoped to focus on bringing the
best things to his customers, from
inspiration and recipes to gadgets
and cookware. A simple,
straight-forward aspiration
brought to life by the nostalgic
fonts in the custom logo, which
embody tradition and sincerity.
A simple,straight-forward
aspiration brought to life by the
nostalgic fonts in the custom logo,
which embody tradition and
sincerity.
Crisp, modern images juxtapose
creative twists on the logo that
result in a playful mood for
the website without sacrificing
its authority.
Bold colors attract the eye to the
numerous mouth-watering
images, and play off the
black-and-white logo and
graphics which together mirror
Chef Greg's Old World heritage
and top-of-the-line expertise.
The acquisition of brand
partnerships and sponsorships for
sustainability and growth, as well
as the creation and maintenance
of the brand’s social media
account with strategic monitoring
of KPI and engagement.
