Sometimes, brands exist to
promote their characters.
Especially when the brand is
Nickelodeon, whose imprint
assures partners and parents
of its solid, stable footing,
while it's characters delight
their audience.
Innovative use of imaging places
characters front-and-center in a
multi-dimensional campaign,
bracketed by Nick's familiar color
schemes to form a holistic retail
program, where design devices
literally fade into the background,
leaving the spotlight on the message.
Formatting strategies across
diverse mediums allowed the
brand to engage via various
platforms and reach out to retailers,
consumer and digital markets
worldwide.
With the pitch materials that they created, (which included circular ad mockups, in-store renderings, and a PowerPoint presentation) we were able to sell the program into Target. Since this program launched it has been considered a first class holistic retail program and set the bar for the entire licensing industry.
